About us

Nuopstore is a brand, anesthetic, and an attitude, inspired by the evolving landscapes of culture, art, and design. We’re classic European sophistication with a modern American twist. And we’re high fashion and global style within reach. We believe confidence is the cornerstone of every great look, and we want all women to feel beautiful and empowered, no matter what they’re wearing. A Parisian expression that means good style, good attitude. It’s what stand for, and it’s also what we stand for, in fashion and in life.